Shoppers compare before they buy. Give them the answers first.
We make your catalog clearer, faster, and easier to trust than the marketplace listing beside it.
For dtc brands, shopify stores, multi-sku catalogs, made-to-order & workshop brands, retailers moving online
What a shopper checks first
Fit
Whether the thing will actually suit them
Cost
The delivered price, shipping included
Delivery
When it arrives and where it ships from
Returns
What happens if it is wrong, in plain words
Every one of those is a page. Most stores make you reach checkout before you find out.
01Featured work
Work from this category
Storefronts that compete on trust and logistics clarity instead of discounting against marketplaces.
Project slot
Client store
Slot for the next storefront engagement. Add the catalog, the work, and the outcome once the case study is written.
Project slot
Second category
Slot for a store in a different category, so the page is not arguing from a single example.
Project slot
Repeat-purchase brand
Slot for a subscription or replenishment store, where the work carries on past the first order.
What an unoptimized store loses
Shopping journeys are more fragmented than ever. If products lack clear data, comparisons, proof, and speed, shoppers leave before checkout.
Thin product pages
Thin descriptions and missing structured data make products harder to compare and trust.
Absent from buying questions
'Best [product] for [use]?' and similar questions need content that explains fit, proof, and tradeoffs.
Friction kills conversion
Slow pages and unclear value lose high-intent shoppers before they reach checkout.
How we make a catalog easier to find and buy from
Shoppers compare across search, assistants, reviews, and marketplaces before they reach your cart. Four moves decide whether you survive that comparison.
01Design
Recognisably a store, not a default theme
The patterns shoppers expect (sticky buy box, gallery, swatches, trust row) stay, because breaking them costs conversions. Everything else built to look like your brand rather than the same theme your competitors bought.
02Crawlability
Product data machines can actually read
Product, offer, review, and FAQ schema on every PDP, collections structured and interlinked properly, and Core Web Vitals kept healthy, so your catalog is legible to search engines and to the assistants doing the comparing.
03Conversion
Friction removed before checkout
Shipping cost, arrival date, stock, and returns answered on the page rather than discovered at step three of checkout. Fast pages, honest stock, and a cart that does not surprise anyone.
04AEO
Winning the “best X for Y” question
Buying guides and comparison content that state fit, tradeoffs, and who a product is not for. That candour is what gets a store cited when a shopper asks an assistant to narrow the field.
02Services
What we would run for your store
Most stores start with the build and continue into the ongoing AEO programme. The third is for brands that want the relationship to keep going after the first order.
What we optimize for stores
8 items- Product & review schema
- Buying & comparison guides
- Collection structure & linking
- Speed & Core Web Vitals
- Conversion-focused PDPs
- Search & AEO foundations
- Cart & checkout polish
- Analytics & tracking setup
What stores ask before starting
Which platforms do you support?
We work across major ecommerce platforms, including Shopify. The audit identifies the highest-impact changes for your specific stack.
Will this help traditional SEO too?
Yes. The structure that makes products clear and useful also strengthens classic product search visibility.
Where do we start?
With a free AI-readiness audit showing how clear your product pages are and where conversion may be slipping.
How do I get my products into AI shopping answers?
Assistants need structured product data they can trust and content that explains fit and tradeoffs. Complete schema, genuine reviews, and guides that answer comparison questions are what make a catalog quotable.
Will this help traditional product search too?
Yes. The structure that makes products clear to an assistant is the same structure classic product search rewards. They are the same foundations.
Do we have to replatform?
Usually not. On Shopify and other major platforms we improve structure, content, and performance in place. The audit tells us if a rebuild is genuinely the better call.
Make your products easier to choose.
Run a free AI-readiness audit and see how your store appears when shoppers research what to buy.